Talkiatry was founded with the vision of improving psychiatric care for both patients and clinicians by providing psychiatric care with a tech-enabled approach and a more modern set of tools. Mental health experiences are often intimidating and terrifying for people who need health — Talkiatry makes finding and visiting a qualified therapist simple. We wanted to embody that mission with a warm and friendly word mark accompanied by a cheeky speech bubble within the typography. The color palette and icon set help to define the accessible and comfortable brand personality.