Perkins On Parkway is a home design and DIY crafting design practice that was born out of the personal home renovation of designer Krystle Perkins. Krystle asked us to create a beautiful brand to help launch her studio. We were inspired by iconic elements in the Perkins home and brought them through as touchpoints throughout the POP brand. We also created a clean and considered word mark with a touch of whimsy that pairs with Krystle’s beautiful Scandinavian style.